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| Understanding Business, 7th Edition (Book & CD-ROM) | 
 enlarge | Authors: William G Nickels, James Mchugh, Susan Mchugh
Publisher: McGraw-Hill/Irwin
Category: Book
Buy Used: $0.53
New (29) Used (219) Collectible (1) from $0.53
Avg. Customer Rating:  8 reviews
Sales Rank: 183287
Media: Hardcover
Edition: 7
Number Of Items: 1
Pages: 768
Shipping Weight (lbs): 4.3
Dimensions (in): 11.1 x 8.8 x 1.3
ISBN: 0072922184
Dewey Decimal Number: 650
EAN: 9780072922189
ASIN: 0072922184
Publication Date: January 15, 2004
Availability: Usually ships in 1-2 business days
Condition: Standard used condition.
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Product Description
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for two reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience and (2) We Listen. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 400 professors and their insights and experiences are evident on every page of the revision. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
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| Customer Reviews: Read 3 more reviews...
 truth in advertising October 11, 2008
I was told I would get the cd rom that comes with this book and I didn't get it. Two weeks ago I gave Katie Verhalen the opportunity to fix this problem by emailing her through this site, I got no response. I'm still waiting for what was promised: The cd that goes with the book!
 Something similar perhaps? May 1, 2007
Business Basics Bestseller 1: The Easy, Interesting, Open-book Look at the Game of Business Numbers! 2nd Edition
When you seek to understand business, you can go with the long version or the short version. If you never had the financial side of a business explained to you before, you could consider "Business Basics Bestseller 1" as a 150 page starting point. This is not a suggestion that you substitute it for this book, just that you check it out as well. The BBB #1 book was written by a guy who teaches this stuff to everyone from shop floor employees to directors in companies. He's got a practical insight on how to get the right points across in a very entertaining way.
BBB #1 will introduce you to the basics of business including the terms behind the numbers and where all the financial statements and formulas come from. That's a big help before you plow into a full-fledged business text. Search for "Business Basics Bestseller 1" and add it to your consideration. It can be one of your best investments. At less than 150 pages, you can enjoyably zip through it.
 Worthwhile elementary text. October 29, 2006
3 out of 5 found this review helpful
This book covers a lot of ground, so if it starts with some awfully basic stuff, that's okay. The only real complaint that I have is that the authors are a bit too rah-rah for my taste when discussing marketing, but then, that's probably par for the course; everybody who is into marketing tends to go overboard on the bubbly, fake energy. That, and the fact that they demonstrate an astounding lack of understanding of basic arithmetic when they assert that "while saving 2% by paying a bill early may not sound like much, doing it over the course of a year will save you 24%".
In great shape! September 26, 2005
1 out of 15 found this review helpful
When i recieved the book i recieved it very quickly and it was also in great condition! I am glad i waited those couple of days for this book instead of buying it from any bookstore! Thanks!
Understanding Business with OLC PowerWeb Card and CD 7e September 16, 2005
5 out of 8 found this review helpful
This is a great book for the student studying Business, I can't beleive how well this book was put together.
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