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| Marketing Strategy: A Decision Focused Approach | 
 enlarge | Authors: Orville C Walker, John Mullins, Jr., Harper W Boyd
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $93.10
New (28) Used (16) from $75.00
Sales Rank: 38109
Media: Paperback
Edition: 6
Number Of Items: 1
Pages: 368
Shipping Weight (lbs): 1.4
Dimensions (in): 9.9 x 8 x 0.6
ISBN: 0073529893
Dewey Decimal Number: 658.802
EAN: 9780073529899
ASIN: 0073529893
Publication Date: October 31, 2007
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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