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| The new business road test: What entrepreneurs and executives should do before writing a business plan (2nd Edition) (Financial Times Series) | 
 enlarge | Author: John Mullins
Publisher: FT Press
Category: Book
List Price: $29.99
Buy New: $18.17
You Save: $11.82 (39%)
New (34) Used (7) from $18.17
Avg. Customer Rating:  14 reviews
Sales Rank: 24489
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 328
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 6.1 x 1.1
ISBN: 0273708058
Dewey Decimal Number: 658.022
EAN: 9780273708056
ASIN: 0273708058
Publication Date: January 25, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Book Description
This book shows how to assess market opportunities. Building on lessons learned by studying numerous entrepreneurs, the book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. These seven domains address the central questions in the assessment of any market opportunity: Are the market and industry attractive? Does the opportunity offer compelling customer benefits as well as distinct advantage over other solutions to the customer's needs? Can the team deliver the results they seek and promise to others? The book is practical and sets out how to run a customer-driven feasibility study that will guide the assessment of any new business idea or opportunity before any investment or time has been spent on the project.
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| Customer Reviews: Read 9 more reviews...
sweet book August 17, 2008
It's a red book. It has a cover on it. It arrived just like I was expecting it to. It looks great. I like it.
Great product February 19, 2007
0 out of 3 found this review helpful
This book came when expected and was in great condition. Terrific seller!
Great book for testing your idea. March 21, 2006
1 out of 1 found this review helpful
This book is the best of the business books I reviewed for ideas on how to help approach the research and analysis for my business idea. It's more aimed at folks with business ideas that are geared to being large scale enterprises rather than a small individual proprietiorship . This book is the best of the business books I reviewed for ideas on how to help approach the research and analysis for my business idea. It's more aimed at folks with business ideas that are geared to being large scale enterprises rather than a small individual proprietorship. Most of the "How to write a business plan" books are worthless. You can find the same information on the Internet for free - try the SBA website. This provides a nice structure for analysis outside those cookie-cutter books.
A Must Read before plunging into an Entrepreneurial lifestyl March 23, 2005
10 out of 10 found this review helpful
Everyone likes their own ideas and everyone believes that their own ideas are fool-proof. There's no way to check and grind your idea/business plan before going to actual VCs. Till now the only way to analyze your idea was by going through the 3Fs (Famliy, Friends and Fools).
Here is where 'The New Business Road Test' comes in as a savior. This book has all the ideas/ procedures/ questions/ & guidelines to review and grill your idea to perfection before plunging into the real venture. There are many books out there to tell you HOW to write a business plan, but none to actually analyze your business plan.
The presentation of the book is quite simple to understand and refer to in future. The 'Seven Domain Analysis' diagram really makes it simple to review any idea/plan and term it as feasible or not-feasible.
I read the book before going into my first venture and it made me look at my business plan in a whole different way. I was not only able to identify the loop holes but also the ways i could improve my business plans. Even today while I am lookin at a new venture, I find myself always going back and refering to this book.
Once Read, this book will make a place in your entrepreneurial life. This is a must-read book for entrepreneurs as well as VC aspirants.
For the novice and expert alike.... November 10, 2004
6 out of 6 found this review helpful
Having launched several major ventures over the past decades, I have learned that careful advance planning and analysis cannot be over-emphasized. Through the years, I have struggled to develop a robust framework to analyze opportunities before investing time and money.
Mullins has beaten me to the task. Full of frameworks and anecdotes, theory and practice. Thorough, logical, insightful, and easy to follow. An excellent roadmap for the novice and expert alike. My three copies are already dog-eared.
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