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| Marketing | 
 enlarge | Authors: William G. Zikmund, Michael D'amico
Publisher: South-Western Educational Publishing
Category: Book
List Price: $103.95
Buy Used: $0.50
You Save: $103.45 (100%)
New (9) Used (51) from $0.50
Avg. Customer Rating:  1 reviews
Sales Rank: 1241284
Media: Hardcover
Edition: 7th
Number Of Items: 1
Pages: 736
Shipping Weight (lbs): 4
Dimensions (in): 10.8 x 8.5 x 1
ISBN: 0324028113
Dewey Decimal Number: 658.8
EAN: 9780324028119
ASIN: 0324028113
Publication Date: December 2000
Availability: Usually ships in 1-2 business days
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Product Description
This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.
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| Customer Reviews:
updated to include the internet August 25, 1998
2 out of 3 found this review helpful
This book is little changed since edition 5. There were some minor updates to case example to correct "dated" material. There are now references to internet marketing and drug marketing. This book is not worth the addtional cost over edition 5. The CDROM is a nice touch for those who like a multimedia experience.
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