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| Services Marketing: Concepts, Strategies, & Cases | 
 enlarge | Authors: K. Douglas Hoffman, John E.g. Bateson
Publisher: South-Western College Pub
Category: Book
List Price: $205.95
Buy Used: $108.87
You Save: $97.08 (47%)
New (20) Used (20) from $108.87
Sales Rank: 110407
Media: Hardcover
Edition: 3
Number Of Items: 1
Pages: 608
Shipping Weight (lbs): 2.4
Dimensions (in): 9.4 x 7.4 x 1.1
ISBN: 0324319967
Dewey Decimal Number: 658.8
EAN: 9780324319965
ASIN: 0324319967
Publication Date: December 16, 2005
Availability: Usually ships in 1-2 business days
Condition: SATISFACTION GUARANTEED. ORDERS SHIP WITHIN 1-2 BUSINESS DAYS. MAY CONTAIN HIGHLIGHTING AND/OR WRITING. ALL USED BOOK ARE LISTED AS ACCEPTABLE BUT MAY BE GOOD/VERY GOOD/LIKE NEW.
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Product Description
Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.
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