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| Essentials of Marketing Research | 
 enlarge | Authors: William G. Zikmund, Barry J. Babin
Publisher: South-Western College Pub
Category: Book
List Price: $152.95
Buy Used: $51.88
You Save: $101.07 (66%)
New (17) Used (63) from $51.88
Avg. Customer Rating:  1 reviews
Sales Rank: 40719
Media: Paperback
Edition: 3
Number Of Items: 1
Pages: 432
Shipping Weight (lbs): 1.9
Dimensions (in): 10.6 x 8.3 x 0.7
ISBN: 0324320876
Dewey Decimal Number: 380
EAN: 9780324320879
ASIN: 0324320876
Publication Date: November 8, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
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| Customer Reviews:
Highly Recommended for Business & Marketing Students September 6, 1999
10 out of 11 found this review helpful
This first edition of Essentials of Marketing Research is written by Professor William G. Zikmund of Oklahoma State University, author of the best-selling Exploring Marketing Research (now in seventh edition) and Business Research Methods (now in sixth edition).Shorter than Exploring Marketing Research, it nevertheless presents a lively picture of contemporary marketing research. Its emphasis on practical applications gives business and marketing students a basic understanding of the scope of marketing research. The result is not a dry, technical and analytical treatment of advanced data analysis or statistical techniques but an accurate presentation of the "big picture" of marketing research as a dynamic, creative and enjoyable pursuit.
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