| Accessories By Manufacturer | |
|
|
Email Newsletter
Get info on Sales, Events, New Products, and More!
|
|
|
|
|
| Winning the Chain Restaurant Game: Eight Key Strategies | 
 enlarge | Authors: Charles Bernstein, Ron Paul
Publisher: Wiley
Category: Book
List Price: $85.00
Buy New: $34.31
You Save: $50.69 (60%)
New (16) Used (17) from $9.78
Sales Rank: 434362
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 285
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6 x 0.7
ISBN: 0471305456
Dewey Decimal Number: 647.95068
EAN: 9780471305453
ASIN: 0471305456
Publication Date: October 7, 1994
Availability: Usually ships in 1-2 business days
Condition: Buyer satisfaction guaranteed! Excellent customer service. Cover shows little or no shelf wear. Shipping from CA.
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Winning the Chain Restaurant Game
Are you ready for success?...
Find out what it takes in this insider's guide to making it in today's most exciting growth industry.
In this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book teaches important lessons for restaurateurs and other entrepreneurs:
* Presents the first authoritative, in-depth look at the restaurant chain industry as a whole
* Tells how successful chain CEOs produce results with varied winning styles
* Isolates and clearly describes the eight crucial factors, or strategic "links," vital to restaurant chain success
* Tells how chains can capitalize on bulk purchasing, brand identity, consistent execution, an individual sense of style and--most of all--finding unique ways to please the customer
Few success stories so thoroughly embody the twentieth-century American dream as those of restaurant chains such as McDonald's, KFC, Pizza Hut, Wendy's, Little Caesar's, and Taco Bell. But besides the "true grit" demonstrated by entrepreneurial heros like McDonald's Ray Kroc and Wendy's Dave Thomas, what does it take to build and maintain a successful restaurant or retail chain? Find out in this first book to give a broad, long-term perspective on one of the nation's leading growth industries and to offer crucial lessons for all entrepreneurs, no matter what the business.
Winning the Chain Restaurant Game, by award-winning authors and noted foodservice industry experts Charles Bernstein and Ron Paul, documents the critical success factors required for one of the toughest, most competitive industries.
Highlighting the winning styles of more than a hundred chain executives, their triumphs, trials, disappointments, and turnarounds, this fascinating and instructive book identifies the eight strategic "links" that lead to victory in the chain restaurant business. With surgical precision, Bernstein and Paul explore such key factors as leadership, motivation, bulk purchasing, marketing, identity, consistency, and expansion. But they place focus ahead of everything and conclude that the entrepreneurial passion of an executive who deeply believes in his concept is the ultimate catalyst for success.
Small- to medium-size chains are going public at a dizzying pace and there are enormous financial opportunities for savvy restaurant owners. Winning the Chain Restaurant Game arms operators with the vital know-how needed to win the game.
|
|
|
Site by: Troy Peterson | |
