With Big Bucks! bestselling authors Ken Blanchard and Sheldon Bowles unlock the secrets of making serious money for both you and your company. Through a series of easy-to-follow steps and powerful strategies, Blanchard and Bowles show how anyone can create lasting wealth. By focusing on concepts like commitment, intensity, purpose, and even fun, the authors have crafted a totally new--and irresistible--paradigm for unlimited success.

Written in the parable style of their previous books, Raving Fans and Gung Ho!., which were Business Week, New York Times, and Wall Street Journal business bestsellers, Big Bucks! introduces Len, who doesn't just want more money--he wants to be a millionaire. Under the direction and guidance of a group of mentors, Len must overcome three challenges on his way to attaining more wealth than he ever dreamed possible. Len learns that these three tests can be undertaken by any individual or organization in the pusuit of big bucks. And he also sees that while making big money, he can accomplish even more valuable achievements by being generous with his time, talents, and prosperity.

Packed with practical advice, Big Bucks! is a must-read for any individual or business professional seeking wealth. It's destined to become one of the major money books in the twenty-first century.

As such, I was pleasantly surprised by the narrative and novel style. The use of the protagonist "Len" is quite refreshing and works extremely well. His visits to the "three Wise Men/Woman" are amusing. The three lessons learned are absolute truths in the working world and totally reinforced my personal belief that having fun while making money is essential. If you love what you do you will be great at it.

I highly recommend this book to everyone with a open mind. It is a quick read (about a weekend ought to do it) and if read and followed, is sure to enrich your life both spiritually and financially.

About my only criticism is that it is somewhat derivative of other motivational types such as Lou Tice (reticular activating systems); Ivan Meisner (givers gain);and the grandaddy of them all: Napoleon Hill (Think and Grow Rich).


Nothing earth-shattering, but it makes sense!   February 27, 2004
 4 out of 4 found this review helpful

In RAVING FANS, authors Ken Blanchard and Sheldon Knowles
concentrated on the importance of delighting customers . . . in GUNG
HO!, they focused on how companies could become the "employer of
choice" and attract the best employees . . . I liked both those
books and thus looked forward to listening to the taped version of
BIG BUCKS! . . . this third book promised me in its subtitle "How
to Make Serious Money for Both You and Your Company," something
that could be done by focussing my time and energy.

Like other works by Blanchard and Knowles, the points are
presented in a parable . . . here, we're introduced to a man struggling
to make ends meet . . . he goes on a journey to discover the secret
to becoming rich and meets three wise (and successful) people
who present simple truths that can be applied to virtually any
situation.

I liked the above fact; i.e., that when listening, I found myself
thinking that this stuff makes sense--and I should and could

apply it to my situation . . . there's nothing overly earth-shattering,
yet I should add that it got me thinking . . . and it made sense.

Also making sense was the conclusion, in which the authors
reviewed the simple tests that should have been learned from
either reading or listening:

The test of joy . . . you can't make money unless you're having fun.

The test of purpose . . .you can't make money unless making money
is more important than having fun.

The test of creativity . . . incomes, less expenses = profit.

And, lastly, there's perpetual prosperity . . . which comes to those
who help others.