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| | The Executive Architect: Transforming Designers into Leaders |  | Manufacturer: Wiley
Category: EBooks
List Price: $99.00
Buy New: $69.84
You Save: $29.16 (29%)
Avg. Customer Rating:  1 reviews
Sales Rank: 91446
Format: Kindle Book
Media: Kindle Edition
Number Of Items: 1
Pages: 384
Dewey Decimal Number: 720.68
ASIN: B0014H4VD0
Publication Date: March 27, 1996
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Product Description
"We cannot continue to accept the view that when times are good we will prosper and when times are bad we will suffer. . . . We must move from a business of commissioned services to one of direct participation in all our clients' endeavors, where productive participation establishes us as trusted partners, the currency for a continuing relationship." --John E. Harrigan and Paul R. Neel
In their drive to compete effectively in the emerging world economic order, today's enterprise organizations are undergoing a period of radical redesign, restructuring, and redefinition. As they do so, they are coming to rely more and more upon design professionals to help them build their roads to the future. This means that unlimited opportunities now await the architect who can look beyond the everyday aspects of professional practice and learn as much as possible about his or her clients' worlds. But forging enduring partnerships with clients requires more than just proven design skills on the part of an architect. Today's successful architect is as much a business executive as an artist. He or she is conversant in an array of core business skills--including marketing, client relations, leadership, strategic management, and others--rarely covered in professional education programs.
Based, in large part, upon Professor John E. Harrigan's innovative executive program for architects at California Polytechnic State University, The Executive Architect fills that critical gap in professional education. In addition to schooling designers in a wide range of crucial business concepts, tools, and techniques, it provides a complete blueprint for transforming a practice from one based on the fulfillment of commissioned services to one based on an ongoing engagement with every aspect of clients' worlds--their goals, risks, opportunities, and unique corporate cultures.
In creating this innovative guide, authors Harrigan and Neel drew on the experiences of more than a dozen of the nation's most respected executive architects, including Arthur Gensler, Charles Luckman, and Judy Rowe. Throughout the book, these industry leaders offer their insights, advice, and guidance on a wide range of topics, from leadership to benchmarking, from forming strategic partnerships to building knowledge base systems. Also featured throughout the book are numerous instructive case studies. Based on the Harvard Business School model, these studies present a broad array of successful decision-making examples.
The Executive Architect helps designers acquire the skills needed to expand beyond the boundaries of current practice and to exploit the unlimited opportunities and challenges of doing business in the new world economic order.
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| Customer Reviews:
Didn't read for building architecture, but was still useful April 16, 2001
1 out of 4 found this review helpful
I found this remaindered for only five bucks. I read it not as a building architect, but as someone interested in what other creative/engineering disciplines had to say about creative projects that I could apply to web projects. The authors needed a better editor, that's for sure. There's lots of awkward writing here, and the interviews with architects are virtually unreadable, rambling, and vague. Those involved in web or software consulting will find not a lot new here--have the issues of client relations and creative services marketing really not had this kind of treatment before?
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