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| Books: Paul W Farris
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| | Marketing Metrics: 50+ Metrics Every Executive Should Master
Authors: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
List Price: $39.99
Buy New: $23.00
You Save: $16.99 (42%)
New (38) Used (15) from $17.20
Avg. Customer Rating:  27 reviews
Sales Rank: 7487
Category: Book
ASIN: 0131873709
Publication Date: April 28, 2006
Availability: Usually ships in 1-2 business days
|  | | Advertising and Promotion Management
Author: Paul W. Farris
Buy New: $33.08
New (4) Used (5) from $14.50
Sales Rank: 6958923
Category: Book
ASIN: 0894642383
Publication Date: June 1987
Shipping: Eligible for Super Saver Shipping
Availability: In stock soon. Order now to get in line. First come, first served.
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| | The Advertising Controversy: Evidence on the Economic Effects of Advertising
Authors: Mark S. Albion, Paul W. Farris
Buy New: $108.95
New (2) Used (9) from $18.42
Sales Rank: 2318974
Category: Book
ASIN: 086569057X
Publication Date: February 28, 1981
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
| | | Decisions in Marketing: Cases and Text
Authors: Lawrence J. Ring, Derek A. Newton, Neil H. Bordon, Paul W. Farris
List Price: $59.95
Buy Used: $0.39
You Save: $59.56 (99%)
Used (8) from $0.39
Sales Rank: 3374766
Category: Book
ASIN: 0256037140
Publication Date: January 1989
Availability: Usually ships in 1-2 business days
Condition: Authors: Lawrence J. Ring, Derek A. Newton, Neil H. Borden Jr., Paul W. Farris. 1989 2nd Edition. From preface: "...the cases are decision-oriented -- each case is built from the perspective of a manager who is faced with a decision...the book is about marketing decision makers...Decisions in Marketing provides the materials for a complete course in marketing management. Chapter 1: Consumer and Demand Analysis, 2: Marketing Research; 3. Channels of Distribution, 4. Product Policy, 5. Advertising, 6. Selling and Salesforce., 7. Pricing. 8. Marketing Strategy." Seller's name on inside front cover; signs of wear, but pages are free of marks. A perfectly usable copy.
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| | | Cases in Advertising and Promotion Management
Authors: John A. Quelch, Paul W. Farris
Buy Used: $0.64
Used (13) from $0.64
Sales Rank: 4100696
Category: Book
ASIN: 0256096899
Publication Date: December 1, 1990
Availability: Usually ships in 1-2 business days
Condition: Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers! Your purchase benefits world literacy!
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| | The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
Author: Paul W. Farris
List Price: $83.00
Buy New: $48.90
You Save: $34.10 (41%)
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Sales Rank: 1582713
Category: Book
ASIN: 0521840538
Publication Date: January 10, 2005
Availability: Usually ships in 1-2 business days
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