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| Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know | 
 enlarge | Author: Jeffrey Gitomer
Publisher: Bard Press
Category: Book
List Price: $30.00
Buy Used: $4.78
You Save: $25.22 (84%)
New (56) Used (43) Collectible (4) from $4.78
Avg. Customer Rating:  79 reviews
Sales Rank: 14534
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6 x 1.3
ISBN: 188516730X
Dewey Decimal Number: 658.812
EAN: 9781885167309
ASIN: 188516730X
Publication Date: August 25, 1998
Availability: Usually ships in 1-2 business days
Condition: ENdpiece has been removed; unmarked; moderate wear on dust jacket
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| Customer Reviews:
 Fantastic mini-course on developing service related loyalty June 8, 2008
Jeff has done it again!
He has a habit of writing books that go beyound common sense and deal with content applicable to all types of businesses.
This book is of course no exception and should be considered a must read for managers and salesmen and all types of professionals who value having an extraordinary relationship with their customers, clients, guests and patients. (an extraordinary relationship usually translates into an extraordinary income!!!!)
For *anyone* who is in a "people business" May 20, 2008
If you have to deal with other human beings on a daily basis, this book is for you. Of course, it is aimed primarily at companies that are involved in sales and have "customers" but any occupation that involves helping other people would benefit from a read of this book. It's fun to read. It's entertaining. It's informative. I really loved this book.
 Interesting Read May 11, 2008
This book takes what we apply at Ormond Computer Company and brings it to the next level of Customer Service.
The book entices you take a hard look at how you and your company approach the current service level and tempts you to re-analyze where you want your company to be in the eyes of your clients.
It is a relatively easy read and very humerous at times while keeping the subject matter serious...it will make you think about your approach to customer service.
A jazzy review of ways to win customers' loyalty November 2, 2007
1 out of 1 found this review helpful
Sales books should be a separate genre. They are meant to be easily read, inspirational, rhetorical and instructional. The more qualified the salesperson-author, the more authoritative the advice. This one has all these qualities, plus author-salesman Jeffrey Gitomer has displayed his counsel like a visual party. Almost every page boasts a new typeface and layout. Some pages look like poems. On other pages, he makes suggestions he calls "self tests," "scorecards" and "reality checks," while on others he provides questionnaires. This is deliberately more of a jazzy series of lists than a narrative outlining a new approach. Still, we endorse its solid common wisdom: To engender customer loyalty, treat people as you would want to be treated.
Handbook of Customer Loyalty October 8, 2007
The title of this book could easily be, "The Handbook of Customer Loyalty." This book is outstanding. The author has successfully dissected every aspect of business life and addressed how each affects customer loyalty. Gitomer provides numerous good and bad examples for each segment as well as numerous bullet points to consider. In addition, there are a number of self-evaluation tests to indicate areas of personal improvement. I consider this book more of an invaluable resource than a book to read and put on my bookshelf. Not only have I read this book twice, but I plan on reviewing it semi-annually to make sure I am on track with what must be hundreds of directly applicable examples, suggestions and guidelines. It would be impossible to read this book without realizing dozens of methods to improve your own business relationships.
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